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Successful Practice of Savings Mobilization

Financial industry in Cambodia continues to change and evolve. In recent years the number of banks and micro-finance institutions are significantly growing with challenge and competition, thus the institution that can mobilize more deposit will gain competitive advantage because it's lower cost than the other source of fund.

What you will benefit?

After completion of this course, the participants will be able to:

• BE AWARE physical distribution importance for customer satisfaction
• DISSEMINATE product information to the target customers
• IMPROVE communication, both internal and external customers
• DEVELOP promotional plan
• UNDERSTAND the value of customer relationship management
• MAXIMISE sale volume per customer
• DEVELOP product infrastructure
• IMPROVE the service quality for maintaining existing customer
• BUILD company brand identity
• KEEP your customer loyal

Course Contents

1. Physical Channel of Distribution
• Branch Expansion
• Sale force
• Agent Force
2. Promotion Campaign:
• Mass media:
• Above the line (ATL): TV, Newspaper, Magazine, Radio, Web
• Below the line (BTL): Direct mail campaigns, trade shows and catalogues, brochure, leaflet, and targeted search engine marketing.
• Personnel Group Promotion
• Yearly promotion
• Seasonal promotion
• Occasional promotion
3. Cross-selling & Customer Retention Management
• Customer's profile management
• Problem solving efficiency
• Interpersonal relationship building
4. Product infrastructure
• Product Strategies
• New-product Development
• Product Expansion
• Product Contraction
• Product Modification
• Product Repositioning
• Product Management
• Product Failures
• Product Elimination
5. Customer Service Development
• Physical service delivery
• System compromise
• Brand Identity
• Brand loyalty
• Building infrastructure
• Customer property protection

Training Fee

• USD 111 per participant per training course.
• USD 104 per participant for organization sending 3-5 participants to the course.
• USD 98 per participant for organization sending 6 participants up to the course.

This fee includes training materials, refreshments, lunch and certificate.

Payment Condition: There is no charge for any cancellation which is made by the deadline of the registration. Cancellation after deadline of the registration and participants appearing without proper cancellation will be charged the full amount.

Methodology

The training methodology will be focused on experience based and participatory approaches including brainstorming, group discussion with presentation, group work, sharing hand-on experience, training game, and participants' problem raised during training workshop.

Trainer

Mr. LONG Horng, Vice President & Deputy Head of Marketing Division, ACLEDA Bank Plc.

• Duties & Responsibilities:
• Take part in planning, organizing, leading, controlling and evaluating work performance in the marketing division and ensuring proper compliance with operating manuals, procedures on duty.
• Participate in taking responsibility for planning human resources, recruiting and training.
• On behalf of Senior Vice President & Head of Marketing Division/assist in leading and managing works such as:
• Customer Service: complaints, explanations, responses, providing information and problem solving of internal and external customers relevant to products-services.
• Marketing activity: creating and developing all types of promotional materials such as: brochure & flyer, banner, sticker, user's guide, artwork, publishing in the media... for producing promotional materials in promoting sales smoothly.
• Sale & customer relationship: assisting in leading and controlling sale contact with private/state-owned institutions of all ACLEDA Bank's products-services and developing communicating closely with potential customers to make them continue using its products forever and verifying requests to customers related to ACLEDA Bank's products-services.
• Electronic banking service: assisting in managing, leading, controlling, and supporting products-services applicable to ACLEDA Bank's electronic banking to ensure smooth running and effectiveness.
• Marketing Compliance: assisting in leading and controlling marketing performance compared with policies, procedures, forms and guidelines on ACLEDA Bank's marketing operation compliance.
• Reporting: assisting in leading, controlling, organizing, recording or inputting data of customers and reporting to management and outsiders.
• Work Experiences:
• 1 August 2014 - Present: 2 years as Vice President & Deputy Head of Marketing Division
• 6 years as Assistant Senior Vice President of Marketing Division
• 4 years as Assistant Vice President & Assistant manager of Marketing Unit
• 3 years as Marketing Research Officer
• 3 years as Accountant
• Education:
• 2003 – 2008, Master Degree in Business Administration
• 1998 – 2001, Bachelor of Business Administration