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Marketing Research
Target Participants:
Marketing Officer, Chief Marketing Officer
Duration:
1 day
Methodology:
Lecture/demonstration, case study, exercise, handout, discussion, and offering experiences
Facilitators:
Management team of Marketing Division in ACLEDA Bank Plc.
Objectives
During this course participants will be able to:
- Understand the objective, design and process of research marketing research
- Know how to conduct marketing research of the financial sector
- Compare different marketing strategies as applied by financial institutions
- Understand ACLEDA Bank’s experience and lessons learned
Course Contents
- Marketing Research Vs Market Research
- Marketing Research Process
- Research Design and Objective
- Measurement Scale
