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Publication - ARS, Vol 4

Determinants of Customer Loyalty: A Case Study of Commercial Bank Customers in Phnom Penh

• Phorn Ngam¹, and Daiju Aiba^{2, 3}
• Corresponding Author. Email: ngamphorn15@gmail.com

¹ ACLEDA University of Business, Phnom Penh, Cambodia

² National Bank of Cambodia, Phnom Penh, Cambodia

³ JICA Ogata Research Institute for Peace and Development, Tokyo, Japan

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Determinants of Online Clothes Shopping Intention in Phnom Penh City: The Adoption of the Theory of Planned Behavior

• Sokan Heng, and Sokha Norng
• Corresponding Author. Email: hengsokan017@gmail.com

ACLEDA University of Business, Phnom Penh, Cambodia

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Exploring the Determinants of Cryptocurrency Usage Intentions in Cambodia: A Quantitative Study Based on Technology Adoption Model (TAM)

• Evanuk Sarath¹, and Bunteng Long²
• Corresponding Author. Email: sarathevanuk@gmail.com

¹ ACLEDA University of Business, Phnom Penh, Cambodia

² Western University, Phnom Penh, Cambodia

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Factors Influencing Online Purchasing Behavior on E-Commerce Platform Usage in Phnom Penh City: A Case Study of Taobao

• Dora Chea, and Bun Khem
• Corresponding Author. Email: cheadora12@gmail.com

ACLEDA University of Business, Phnom Penh, Cambodia

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