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Successful Strategy of Brand Development

Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity. This course will help you to build company's brand professionally.

Who should attend?

Marketing Manager, Operation Manager, Credit Manager, Treasury Manager, Marketing Officer, or other relevant officers.

What you will benefit?

After completion of this course, the participants will be able to:

• Understand the principal of brand development
• Develop full range of products and services to meet customers' needs
• Expand more attractive branches and good locations
• Explore the opportunities to set promotional strategies clearly
• Equip the modern and secured information technologies
• Build human resource quality and good working culture effectively
• Provide best service quality
• Maintain customer to stay with your institution effectively

Course Contents

1. Principal of brand development
2. Full range of products and services
3. Branch expansion and good location
4. Promotional strategies
5. Information technology
6. Human Resource/Culture
7. Customer Service Quality
8. Customer Retention

Training Fee

• USD 111 per participant per training course.
• USD 104 per participant for organization sending 3-5 participants to the course.
• USD 98 per participant for organization sending 6 participants up to the course.

This fee includes training materials, refreshments, lunch and certificate.

Payment Condition: There is no charge for any cancellation which is made by the deadline of the registration. Cancellation after deadline of the registration and participants appearing without proper cancellation will be charged the full amount.

Methodology

The training methodology will be focused on experience based and participatory approaches including brainstorming, group discussion with presentation, group work, sharing hand-on experience, training game, and participants' problem raised during training workshop.

Trainer

Mr. RATH Rattanak, Senior Faculty of ACLEDA INSTITUTE OF BUSINESS

Mr. Rath Rattanak had deep Marketing experience as a Chief of Marketing Officer at ACLEDA Kampong Cham-Kratie Provincial Branch for 4 years. He used to be a Sub-branch Manager (District Team Leader) for 1 year and was promoted to Provincial Branch Manager for 3 years. His successful career has specialized in the field of management and business communication skills over 11 years. He has been elected as a senior faculty of ACLEDA Institute of Business (AIB) specialising in Marketing since 2010. In his specialty, he has conducted many training programs such as Customer Service and Retention, Effective Selling Skills, Effective Communication at Workplace, Successful Practice Savings Mobilization, Customer Focus and Service Quality, ACLEDA Bank Products and Services etc. to both national and international MFIs and Banks. He is an experienced trainer certified by Frankfurt School (FS) and Women's World Banking (WWB) and he is very good at transferring his knowledge and skill to fulfil the participants' expectation. Mr. Rath Rattanak has attended many professional courses in Germany, Hong Kong, China, Vietnam related to Professional Development Skills, Professional Consulting Skills, Microfinance Management Development, Certified Microfinance Expert, Training of Trainers etc. He obtained a Master's Degree of Business Administration (MBA) majoring in general management at Royal University of Law and Economic (RULE).

Guest Speaker

Senior Management Team from Marketing Division of ACLEDA Bank Plc.